October 22, 2021
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Microsoft: Xbox and Adidas team up to celebrate 20 years of gaming

By on October 6, 2021 0

Today, Xbox announced a global partnership with adidas to celebrate our common gaming heritage and unveil our first console-inspired sneaker collaboration in honor of Xbox’s 20th anniversary.

The collaboration includes an exclusive new adidas Originals by Xbox sneaker – the Xbox 20th Forum Tech – with translucent green details inspired by the special edition of the original Xbox console for the launch of Halo: combat has evolved in 2001, marking the very first generation of games at Microsoft. The adidas Forum Tech design balances nostalgia while embracing modern technology and is symbolic of how we look at our own Xbox history – celebrating the past 20 years and looking to the limitless future of gaming.

This is just the start of our partnership with adidas, and over the next few months we will continue to mark our 20th anniversary by releasing additional sneakers inspired by generations of Xbox consoles past and present, including the very first sneaker available at purchase by our fans later this year. Follow @Xbox on Twitter to stay on top of the latest news and ways to win your own pair of limited edition sneakers.

This collaboration kicks off the global launch of the “Always Played In. Never Played Out” program, which celebrates popular gaming eras over the past two decades, through sports, games and lifestyle and the magic that happens when we all take the time to play. As games are made to be played, shoes are made to be played – from concrete to sofa and beyond.

We’re excited to release our launch trailer titled “Adidas Originals by Xbox – 20 Years of Play”, which celebrates the most ubiquitous era of gaming when we released the first Xbox console in the early 2000s – The Culture skateboarding. Filmed and edited like a skateboard tape straight out of 2001, we follow a group of friends as they skate all day in Xbox 20th Forum Tech sneakers, pulling off tricks and playing a few Halo: combat has evolved on the original Xbox.

Thank you to our community for making Xbox the best place to play with family and friends across the world. We are excited to continue celebrating our 20th anniversary in partnership with you and adidas!


Microsoft Corporation published this content on 06 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 06 October 2021 02:25:02 PM UTC.

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