Holding Company Lifeist Mikra Adds Olympic Medalists as Brand Ambassadors
Ashley Wagner and Cullen Jones to support the launch of Mikra
TORONTO, April 13, 2022 (GLOBE NEWSWIRE) — Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF)a health technology company that leverages advances in science and technology to create breakthrough companies that transform human well-being, today announced that its wholly-owned U.S. subsidiary, Mikra Cellular Sciences Inc. (“Mikra”), has engaged Olympic medalists Ashley Wagner and Cullen Jones as brand ambassadors.
Ashley Wagner is a bronze medalist in figure skating at the 2014 Sochi Winter Olympics and a silver medalist at the 2016 World Championships. Since Michelle Kwan in 1999, Wagner was the first American senior figure skater to win three championships national (2012, 2013 and 2015).
Cullen Jones is a gold medalist in swimming at the 2008 Olympics in the 4x100m freestyle and won two silver medals (4x100m freestyle and 50m freestyle relay) and a gold medal in the 4x100m four relay swimming at the 2012 Olympics. He also won two gold medals and a silver medal at the world swimming championships.
“To complement our developmental agreement with baseball hero Jose Bautista, Mikra continues to assemble a roster of incredible athletic role models and humans to support Mikra’s launch and advance our mission to increase global health,” said Faraaz Jamal, COO of Lifeist. and CEO of Mikra. “Ashley and Cullen are both inspirations and trailblazers, and we are privileged to have them as part of the Mikra family. Together, we plan to help humans everywhere enjoy better cellular health.
“Mikra is a centerpiece of Lifeist’s wellness mission to improve human health, and I couldn’t be more encouraged by the path he is on,” said Meni Morim, CEO of Lifeist. “Having recently introduced its breakthrough first product, CELLF, Faraaz and his team continue to build the ecosystem around Mikra with these world-class athletes. $100 billion in the United States alone.
About Lifeist Wellness Inc.
At the forefront of the post-pandemic wellness revolution, Lifeist is leveraging advances in science and technology to create groundbreaking businesses that transform human wellbeing. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating sales of recreational cannabis to Canadian provincial government screening boards; CannMart Labs, a BHO extraction facility for the production of high-margin Cannabis 2.0 products; the CannMart.com marketplace, which provides US customers with access to hemp-derived CBD and smoking accessories; Australian Vapes, the country’s largest online retailer of vaporizers and accessories; Findify, a leading AI-powered search and discovery platform; and Mikra, a bioscience and consumer wellness company that seeks to develop innovative therapies for cellular health.
Information about Lifeist and its activities can be accessed via the links below:
Wellness Lifeist Inc.
Meni Morim, CEO
Matt Chesler, CFA, Investor Relations
Email: [email protected]
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way endorses or disapproves of the contents of this press release. .
This press release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information may be identified by words or phrases such as “may”, “expect”, “probable”, “should”, “should”, “plan”, “anticipate”, “intend”. of”, “potential”, “proposed”, “estimate”, “believe” or the negative form of these terms, or other similar words, phrases and grammatical variations, or statements that certain events or conditions “may” or “will occur”.
Forward-looking information contained in this press release, including, without limitation, statements relating to Mikra’s current and future development plans in the nutraceutical market, is made as of the date of this press release and is based on on assumptions that management believes to be reasonable at the time they statements were made, including without limitation that brand ambassadors will be integral to the successful development of Mikra, its expectation that the nutraceutical market will grow as currently expected, the nutraceutical market will continue to be a multi-billion dollar high-margin market, the introduction of new products and brands will generate additional revenue, the expectation that CELLF and other health products and accessories that will be developed by the Company will be accepted by the market in parallel with the expansion of the market for nutraceut products ics, as well as other considerations that are deemed appropriate in the circumstances. Although we consider these assumptions to be reasonable based on information currently available to management, there can be no assurance that these expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties which may be general or specific and which give rise to the possibility that the expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that the assumptions are not correct and that the objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information contained in this press release. These factors include, but are not limited to: the Company’s inability to grow Mikra’s business as planned, unforeseen changes in current regulations that would negatively impact Mikra’s business, unforeseen developments that would delay Mikra’s ability to sell CELLF or any other nutraceutical product, the risk that expected demand for nutraceutical products in general and those of Mikra in particular will not develop as expected, and risks relating to the Company’s ability to execute its business strategy and the benefits that can be derived from it. Other risk factors can also be found in the Company’s current MD&A and Annual Information Form, both of which have been filed under the Company’s SEDAR profile at www.sedar.com. Readers are cautioned not to place undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.
Source: Wellness Lifeist Inc.
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