September 19, 2021
  • September 19, 2021

Blondey McCoy’s Best Skateboarding Tips and Fashion Moments

By on October 1, 2019 0

This story expands on some of the themes from Blondey McCoy’s cover story in issue 19 of Highsnobiety magazine. You can buy the new number here.

In the late ’90s, former Thrasher editor Jake Phelps (RIP) started calling heavy tricks “hammers,” a term that Baker / Deathwish pro Jim Greco raced with, turning it into his own. personal and occasional online signature of skateboards. And as pro skateboarders are valued as much for their off-board hijynx as they are for their tricks on the board, some skaters have started to call anything exciting or weird a skater does off the board as a “lifestyle hammer.” .

Since 2011, when Supreme abandoned his collaboration with Thrasher and pro skateboarder Brian Anderson appeared in Adam Kimmel’s Spring 2012 runway show, skateboarding has exerted a disproportionate influence on haute couture. Since then, professional skaters like Dylan Reider (RIP) and Ben Nordberg have worked as models, while others like Eli Reid and Jerry Hsu have launched boutique lines that sell at Opening Ceremony and Dover Street Market. Some like. Alex Olson, did both.

But no skater has represented this mix of glamor and grain like Blondey McCoy, half Lebanese, half British 22-year-old from New Malden, a south-west London suburb. Discovered by Palace skateboarding guru Lev Tanju as a young teenager, Blondey quickly became the face of the brand, appearing in videos and lookbooks, though he never had a pro board for. the company. Under Palace, Blondey showed speed and power on her skateboard, combining these skills with her irresistibly cosmopolitan London look that drew heavily on classic English subcultures like casuals and football mods.

Of course, Instagram and the emergence of the influencer economy have also played a huge role in haute couture’s entanglement with skateboarding, providing casting directors and editors with a pool of authentic young personalities available for a read. online 24/7. With her distinct personal style and natural charisma, Blondey has proven particularly adept at leveraging her 283,000 Instagram followers and friendships with captions like Vivienne Westwood, Pharrell Williams, Mark Gonzales in modeling contracts, referrals. adidas, his own Thames clothing line and even an artistic career. .

In this way, Blondey is a new kind of skate celebrity, using her enviable lifestyle as a platform to promote her skateboard, rather than the other way around. And although he has since left the palace, McCoy lets slip a resurgence of the Thames into his cover, along with recent news that Blondey has filed his own name, it’s clear he’s far from done.

While it all started with her talent on the board, Blondey’s success is due as much to her charm and lifestyle as to her enviable 360 ​​backside. In some ways, both sides of Blondey’s life – her skateboarding and its personality – are also integral to its triumphs. So we’ve decided to combine them here, bringing you a list of her top tips alongside her biggest accomplishments in the fashion industry – or “lifestyle hammers,” if you don’t mind.

Honorable mention: hit by a car and landed on its feet

When he fell: Palace Palasonic, 2017

You’ve probably seen this clip before. But when Blondey appeared in the Palasonithis video getting hit by a cab after completing a wallie and an impossible he became an internet sensation, causing skaters and non-skaters all over the world to wonder how the heck he landed safely here, avoiding injury or even death. We had to include it.

5. Signs to Kate Moss’s Modeling Agency

When he fell: 2018

“The Face of a Generation” is often used, but in the 1990s Kate Moss was truly the face of Generation X, becoming perhaps the coolest and most famous British model of all time. When Moss signed Blondey to his eponymous model agency, his endorsement marked Blondey as one of the most important faces in contemporary fashion. And it’s a flex that no one can argue with.

4. Wallride Shuv It

When he fell: 56K Bronze Serenity now, 2019

Shortly before leaving Palace, Blondey appeared alongside teammate Shawn Powers in the Serenity now clip for the popular NYC Bronze 56k skate team. While he’s recognized throughout this New York-centric clip for the on-board fashion flexes that included winter skating with Prada shorts that cost nearly $ 900, Blondey’s skating also shone here. Nor did when he honored his stylistic East Coast ancestors with a shuv it wallride that accentuated his powerful skating with just a hint of technicality.

3. Walk the first Louis Vuitton SS 19 parade by Virgil Abloh

When he fell: June, 2018

Of course, for a skater whose appeal is directly linked to his fashionable British side, being named the face of Burberry’s fall 2017 trench coat campaign may seem like a career high. But Blondey could have done better – walk in Virgil Abloh’s debut at Louis Vuitton.

Of course, as someone who used his roots in skateboarding to build his career in fashion and art, Abloh remains controversial among skateboarders, but no one can deny the importance of his appointment as the first Afro art director. – American from a major European fashion house. For anyone who cares about progressivism and anti-racism in fashion, this was undeniably a huge deal. And Blondey was there from the start, helping to add a youthful authenticity to the whole business.

2. Rear 360 Ender

When he fell: Palace Palasonic, 2017

Blondey is a true city dweller and her skating reflects this fact. Bypassing technicality for strength and style, his skating is full of wallies, wallrides and big ollies, reminiscent of the pattern defined by skaters in videos like Underachievers: Oriental Exposure 3. But Blondey’s best trick is his 360 backside, something he kicks off with a mix of style, control, and surrender. This one, on a stone wall and on a significant sidewalk space, is his biggest and his best. That’s why that was the end of his biggest video part.

1. Seven Seconds of Southbank Destruction: Frontside noseblunt; Wallie Frontside 180 Fakie Manuel; and Wallie Backside Noseblunt

When he fell: Palace Palasonic, 2017

As a London skateboarder, Southbank has always been Blondey’s spiritual home. And he proves it here, with three tricks nestled right in the middle of his 2017 Palasonic part. Starting with a frontside noseblunt on a picnic table and in a bank, Blondey builds on the difficulty quotient, following this trick with a 180 fakie manual frontside wallie, eventually closing out seven seconds of carnage with a backside wallie. noseblunt, probably the most difficult trick he has ever done. When he wants, Blondey can bring it. That’s why those seven seconds are number one on this list.


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